Sales Manager at Omnico, Inc Case Study Example | Topics and Well Written Essays - 750 words

sales Manager at Omnico, Inc - Case Study ExampleFrom the report, Buddy identified that Omnicos position was rattling low when compared to other industries. It indicated that the firms salespeople had not been maintaining a long-term relationship with their customers. Based on recent financial reports, Buddy concluded that acquisition of new authority customers would be more expensive. Hence, realizing the significance of customer retention, he tried to convince his sales people about this matter. However, some of the subordinates opposed to his reliance and argued that intense follow up activities would negatively affect the sustainability of the business. In addition, they added that customers would re-buy from Omnico only when they were satisfied with the companys products and services hence Omnicos product lines would be the main factor that affects the sales volume.Buddys concepts seem outdated for it does not confuse much significance in modern industrial sectors. He conc eptualizes business strategies on the ground of his 35 years experience. In the words of Fifield (1998, p. 290), market and marketing trends have recently changed a lot as compared to last two decades. In olden days, continuous follow-ups and salespersons potential determined the sales volume because customers did not have sufficient information regarding various products and services. Therefore, the marketers communication skill and customer relationship influenced the market to a large extent.In contrast ulterior to the growth of high-tech communication facilities like internet, nowadays customers are well aware of the products and services offered by modern marketers.