Entry into Foreign Market Essay Example | Topics and Well Written Essays - 1500 words

Entry into Foreign Market - Essay ExampleThis desire for expansion outside initial profession setups seeks to enhance production and append of goods to more potential consumers. Increase in consumer population translates into a corresponding increase in revenue generation. This means that international corporations wanted to increase their customer base hence established business facilities within international foodstuffs. Tielmann (2010) says that despite the fact that most business environments are present within a give up market settings, other factors still play a significant role in starting and developing production and sales activities within such settings. Therefore, business organizations wishing to expand into new markets should adopt appropriate strategies in order to achieve marketing success. From a practical perspective, entry into a new market needs systematic approaches depending on the internal and external factors surrounding the companion. Typical internal fa ctors include a confederations efficiency in management, accessibility of resources for expansion and the culture of its business operations. On the other hand, external factors include those elements lying outside the ascertain of companys management. According to Erkan (2011), these include social, governmental and economic factors prevailing within the new market. The nature of internal and external factors acknowledged above could either smoothen or toughen a companys entry into a new market. In the context of marketing terminologies, effects on the environment could narrow down to aspects of risk, cost and magnitude of control that an organization experiences upon entering a market segment. In the process of determining as to whether entry into a new market will be successful, company managers select appropriate strategies that will produce the best desired outcomes. Upon thorough analysis, some organizations may decide to use indirect market entry, which involves export of fabricate products into the new markets using existing supply channels. On the other hand, a product manufacture may use direct entry method by a partnership with agents already present within a new market environment. In this regard, the operational thesis statement postulates that Myanmar oil colour industry is a potential market for Camerons production equipment. Institutional Strengths and Risks Having appreciated the theoretical framework of new market entry, we will conduct a real lifespan analysis on Cameron International can. This organization has successfully entered other new market in the past. Erkan (2011) says that currently, Cameron International Corporation is undertaking its business operations in approximately 100 countries around the globe. Its expansion strategies have yielded fruits hence there is a growing desire to venture into other virgin territories. This time, Cameron International Corporation has identified Myanmar, a reforming South Asian nation form erly known as Burma, as its target market. In the year 2010, the company posted a profit of approximately $ 500 million. This profit resulted mainly from its operation within the US market. Cameron Corporation deals with production and supply of equipment used in oil and hitman productions around the globe. In this case, the organization decided to venture into the South Asian nation in subject since Myanmar has prospectus profile in terms of oil and gas resources. In the past, the nation had a dented history of human